Authors Note: This article was originally published in August 2019, but we have found no evidence of any variations to the findings for this year.

So great is the flood of content in our social media streams. The dilemma is how to compete and be seen. Although we recommend audience understanding and creativity, there is also the matter of data. I wanted to know what is the ideal time of the day and ideal day of the week to be seen, and engaged with, by an account’s audience. I was surprised at the variety and often contradictory recommendations from studies…


We have now come to the final plane of Jesse James Garrett’s The Elements of User Experience. So far we have looked at:

Lastly, we cover the Surface Plane — the sensory design…


This article will pick up from where our last post on the structure element of user experience left off. This article takes a look at the next step toward a website build following The Elements of User Experience, by Jesse James Garret: the Skeleton Plane.

The Skeleton Plane incorporates the interface design, navigation design, and information design requirements of a website development project. Interface design is the design of elements such as buttons, form fields, and content display functions such as tabs or modal windows. Navigation design is how we present the content pathways and entry points, and information design…


Following on from our posts about the strategy and scope in The Elements of User Experience, we come to the next phase which is the structure of the website. The structure involves how the customer will interact with functions and how the content structure is designed. We ensure the strategy of the website is delivered via the scope by designing how the user tasks will be conducted and how they will journey through the content of the site.

Interaction Design is largely the domain of the developer. A good understanding is available from the Interaction Design Foundation who put forward…


Understanding the keywords and phrases your market uses to search for your product or service is obviously an important ingredient to online success. Due to the evolution of search engine algorithms over time, and the increase in the competitive marketplace, using keywords in implementing an SEO strategy is no longer as straight forward as it once was. Gone are the days where we target a single category term, these days we need to think more about providing quality and relevant content to your potential and current customers.

In a recent article, we introduced keywords as part of the basic on-page…


Last month I wrote about the importance of the strategy underpinning your website. This is the balancing act between your needs as a business and the needs of your users from your website. The strategy “plane” is the first plane of Jess James Garrett’s Elements of User Experience from his book of the same name. The strategy plane can simply be thought of as the strategy of the website. The next plane is the scope plane which we can think of as the potential of the website.

I want to use the word potential to think about scope for the…


I am currently reading the seminal book on User Experience (UX), The Elements of User Experience, by Jesse James Garrett. Often referred to as The Elements, this book sets out the levels of thinking, planning, and design that are required in implementing a successful website development project. The model is designed to show that one plane is dependent on those below. The model is also structured into two halves to accommodate the kind of product the website is to deliver, whether it be a functionality, or simply content.


It is well known that what determines a website’s Google ranking is made up of over 200 factors or “ranking signals”. The basic ones are driven by usability and relevance, i.e. your website content needs to be relevant to the search phrase and it needs to be original. To apply SEO to a web page for this purpose we also ensure, at a basic level, that meta titles, descriptions, headings, image alt tags, and URLs are also relevant to the search term you want to attract.

How do we determine what search terms we want to attract to a page…


A little while ago I wrote about how we think about appealing to the fast brain, the subconscious, in presenting content on a webpage, or in any visual content. Let’s dive a little deeper in this topic in aspects beyond imagery.

Aside from images what else makes up a website in terms of its visual appeal? We have text body and headings, but we think of these in terms of font pairings, sizing, and calls to action. …


Recently, I heard a startling statistic. By the end of this year, 30% of our interactions with technology will be through the use of voice. This is startling until you break it down further. We have Siri on our iPhones and Apple computers, Google Assistant on our Android phones, and in house devices such as Alexa, Google Home, Apple HomePod and Apple TV. In addition to this, more and more appliances are being shipped with voice control built in. Samsung TVs have voice control, while the last Sonos products have Alexa built in.

What does this mean for business…

Brendan Brooks

Managing Director of Digital Development Company, strategic thinker for business. https://hyperweb.com.au. Delivers strategic results. Newcastle, Australia.

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