Brendan BrooksA Guide to Compelling Digital ExperiencesDigital experience (DX) has become one of today’s most sought-after marketing strategies. With over 86% of companies stating that they…·3 min read·Apr 10, 2024----
Brendan BrooksContent AI — The Ups and Downs in BusinessI am old enough to have left school around the time the internet emerged into widespread personal and business use. I started a website…·7 min read·Apr 21, 2023----
Brendan BrooksInstagram to Prioritise Original ContentAs reported today in TechCrunch, Instagram announced that it will be tweaking its ranking algorithm to place more emphasis on original…·2 min read·Apr 21, 2022----
Brendan Brooks8 Simple Tips to Improve Customer Experience with Your Website and Marketing StrategyIn 2022, customer experience will be more important than ever. If you want your business to succeed, you need to make sure that your…·8 min read·Apr 8, 2022----
Brendan BrooksMarketing Ugly ProductsIt’s no secret that some products are just plain ugly. Whether it’s an oddly-shaped piece of furniture or a home appliance that seems…·2 min read·Mar 29, 2022----
Brendan BrooksThe Best Times to Post on Social MediaAuthors Note: This article was originally published in August 2019, but we have found no evidence of any variations to the findings for…·5 min read·Dec 1, 2020----
Brendan BrooksOn the Surface — Thinking DesignWe have now come to the final plane of Jesse James Garrett’s The Elements of User Experience. So far we have looked at:·3 min read·Nov 17, 2020----
Brendan BrooksinBootcampSitemaps, wireframes, and the marketing funnelThis article will pick up from where our last post on the structure element of user experience left off. This article takes a look at the…·4 min read·Oct 27, 2020----
Brendan BrooksInformation Architecture — Solving Your Website Content PuzzleFollowing on from our posts about the strategy and scope in The Elements of User Experience, we come to the next phase which is the…·3 min read·Oct 14, 2020----
Brendan BrooksKeyword Research and PlanningUnderstanding the keywords and phrases your market uses to search for your product or service is obviously an important ingredient to…·4 min read·Oct 6, 2020----