A Guide to Compelling Digital Experiences

Digital experience (DX) has become one of today’s most sought-after marketing strategies. With over 86% of companies stating that they compete primarily on how well their customers are treated and served via online platforms, it is clear to see why DX can be such an effective tool in any company’s arsenal!

What exactly is DX? How do companies use these technologies to generate leads or build relationships with potential consumers? Lastly, what elements need to be combined in order for your brand story told through memorable moments online!

By the end of this guide, you will have a firm understanding of digital experience and how it can help your business succeed. Let’s get started!

What is digital experience?

In its simplest form, digital experience is the sum of all interactions a customer has with your brand, across all digital channels. This could include everything from visiting your website or app to reading a marketing email or interacting with a chatbot. In short, digital experiences are any touchpoints where customers interact with your brand online.