AI in Marketing: The Human Touch Remains Key
3 min readJun 18, 2024
It is not an understatement that AI tools have revolutionised the way marketers approach tasks such as data analytics, customer interactions, and content creation. However, as we embrace the efficiency and innovation that AI gives us, it is important for businesses and marketers to strike a balance between technology and human creativity. AI should complement human expertise, not replace it. The human touch…