I am old enough to have left school around the time the internet emerged into widespread personal and business use. I started a website development business before the smartphone and was encouraging businesses to use social media (or Web 2.0 as we called it then) when MySpace was still the most popular. When I think back over my career about WOW moments that transformed how businesses can use technology, these have been them. We now have the next moment. Content AI, or more broadly AI in general as is applied to content generation, image generation, and the forthcoming music and video generation.
I am using the term Content AI in this article to encompass the many software that generates many forms of content based on text inputs. Examples of its potential use include blog posts, social media content, email content, position descriptions, book chapters, and fiction, the sky is the limit. I have been tinkering with an application called Jasper for almost a year and have more recently been able to compare it against ChatGPT.
You will have heard about ChatGPT, an application that uses artificial intelligence and natural language processing techniques to understand and generate human-like responses to text-based inputs. If you have had a “play” with it, which is what the first interaction feels like, you will have likely had your mind blown by its…
