Instagram to Prioritise Original Content

As reported today in TechCrunch, Instagram announced that it will be tweaking its ranking algorithm to place more emphasis on original content. This change is being made in an effort to promote authenticity and transparency on the social media platform. What does this mean for businesses? It means that you need to focus on creating quality content if you want your posts to be seen by more people.

Creating original content can be a challenge, but it’s important to remember that your audience is looking for authenticity. They want to see content that is real and relatable, so don’t be afraid to be yourself! When you’re creating content, always keep your audience in mind and consider what they would find valuable. What kind of content would they want to see? How can you add your own unique spin to it?

Here are a few ideas to get you started:

• Share behind-the-scenes content: Give your followers a look at what goes into running your business. This could include photos or videos of your team in action, or even just some quick snapshots of your day-to-day.
• Show off your products: Whether you’re selling physical goods or services, it’s important to give your audience a look at what you’re offering. Share photos and videos of your products in use, or even just some quick snapshots of them.