The Best Times to Post on Social Media
Authors Note: This article was originally published in August 2019, but we have found no evidence of any variations to the findings for this year.
So great is the flood of content in our social media streams. The dilemma is how to compete and be seen. Although we recommend audience understanding and creativity, there is also the matter of data. I wanted to know what is the ideal time of the day and ideal day of the week to be seen, and engaged with, by an account’s audience. I was surprised at the variety and often contradictory recommendations from studies. I have chosen 8 studies and compared them to find a common trend. I have listed the 8 sources at the end of the article. Here is what I found.
The score refers to the number of recommendations within the 8 studies.
- Thursday — 8
- Friday — 7
- Wednesday — 5
- Saturday — 4
- Sunday — 3
- Tuesday — 1
- Monday — No one likes Mondays.
