A little while ago I wrote about how we think about appealing to the fast brain, the subconscious, in presenting content on a webpage, or in any visual content. Let’s dive a little deeper in this topic in aspects beyond imagery.

Aside from images what else makes up a website in terms of its visual appeal? We have text body and headings, but we think of these in terms of font pairings, sizing, and calls to action. It is important for…